GCCC SCMP : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A) It will be a place to share company information.
B) It offers an online marketplace.
C) It builds connections and fosters collaboration.
D) It will provide a location for employee profiles.

2. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
B) The communication team will publish one intranet article per week throughout the enrollment period.
C) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.
D) The company will save $1.2 million based on the enrollment choice employees make.

3. Three employees have been injured in the past six months in one business unit because they have ignored a basic safety protocol. What strategic suggestions can the communication manager make to enhance the safety culture at the company?

A) Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to- face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.
B) Issue a memo reiterating the company's safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.
C) Launch a company-wide campaign that asks all employees to report their coworkers' risk behaviors to demonstrate the seriousness of the desired prevention culture.
D) Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.

4. A communication manager for a chemical company learns during a casual lunch conversation with an operations manager that the company accidentally harmed the environment because of an accident and is not following its internal code of good conduct and transparency to stakeholders. Which response is the MOST ethical?

A) The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.
B) The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company's ethics department about the situation.
C) The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company's reputation.
D) After speaking with leaders about the company's unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.

5. Which objectives are MOST important when developing a communication strategy?

A) Substantial, marketable, actionable, and time-sensitive
B) Safe, measurable, actionable, relevant, and targeted
C) Strategic, memorable, attainable, and task-oriented
D) Specific, measurable, attainable, relevant, and time-sensitive

Solutions: