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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client needs a promotional category added to their taxonomy for a month-long sale.
B) A client has run an inventory report, and wants to identify their highest-performing categories.
C) A client has run an inventory report, and wants to prune categories that are returning zero inventory.
D) A client wants to review their data activation integrations.

2. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Taxonomy API
B) User Data API
C) Pixel URL API
D) Ping API
E) Audiences API

3. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
C) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
D) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.

4. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Add phint ret=js to the CoreTag.
B) Deploy the JSON Return Tag.
C) Select JSON Return Tag in the Campaign Settings.
D) Select JSON Result in the Container Settings.

5. Which scenario requires taxonomy updates?

A) No categories have inventory of more than 10,000 users.
B) Some categories have more than 100,000 inventory.
C) All categories have inventory of more than 10,000 users.
D) Some categories have zero inventory.

Solutions: