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GAQM CDMP-001 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Digital Marketing Strategy & Fundamentals | 15% | - Goal setting and KPIs - Core concepts and framework - Market analysis and audience targeting |
| Topic 2: Content Marketing | 15% | - Content performance tracking - Storytelling & brand voice - Content strategy & creation - Distribution & promotion |
| Topic 3: Social Media Marketing | 15% | - Social media advertising - Platform selection & strategy - Engagement & growth tactics - Content planning & community management |
| Topic 4: Email Marketing | 10% | - Open/click optimization - Deliverability & compliance - List building & segmentation - Campaign design & automation |
| Topic 5: Web Analytics & Measurement | 10% | - ROI analysis & optimization - Google Analytics & tools - Tracking & reporting |
| Topic 6: Search Engine Optimization (SEO) | 20% | - On-page optimization - Off-page & link building - Local SEO & mobile optimization - Technical SEO |
| Topic 7: Search Engine Marketing (SEM) & PPC | 15% | - Paid search campaigns - Keyword strategy & bidding - Ad creation & landing pages - Campaign optimization |
