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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Topic 2: Data and Customer Profiles | - Data ingestion and identity resolution
|
| Topic 3: Implementation and Configuration | - Setup and deployment
|
| Topic 4: Measurement and Optimization | - Reporting and analytics
|
| Topic 5: Segmentation and Personalization | - Personalization experiences
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
Question 1
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A. Web campaign
B. Server-side campaign
C. Email campaign
D. Mobile campaign
Question 2
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
A. Trending
B. Co Browser
C. Similar Items
D. Collaborative Filtering
Question 3
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A. Manual segment ETL
B. External email campaign events ETL
C. ProductETL
D. Transaction ETL
Question 4
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
A. Use a segment to set a global goal
B. Use engagement compare functionality to see the differences in key metrics and behaviours
C. Use a segment to setup a filter, then use the filter in campaign statistics
D. Use a segment to specify certain actions, which can be set as the goal for a campaign
Question 5
What are two types that real time interaction management helps marketers to personalize the customer
A. Data Aggregation
B. Next best Action
C. Data Storage
D. Orchestration
Solutions:
| Question 1 Answer: B | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: B,D |
