IBM M8010-246 : IBM Smarter Commerce Sales Mastery Test v1

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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Coremetrics
B) Sterling Commerce
C) Unica
D) WebSphere Commerce

2. Which of the following is a direct benefit that supply chain visibility provides with respect to inbound flow of goods?

A) Reduce stock-outs and expediting costs.
B) Exceed customer expectations.
C) Increased inventory turns.
D) Decreased returns.

3. Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?

A) Data mining.
B) Central decisioning.
C) Social platform.
D) Customer clustering.

4. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Support for social networks, affiliates, and content aggregators.
B) Recognized best of breed web analytics and 1:1 marketing.
C) Recognized best of breed customer interaction platform.
D) Rapid time to value, based on pre-integration and common marketing constructs.

5. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Target the right experience, to the right user, via the right channel, at the right time.
B) Create dynamic, engaging, web experiences.
C) Accommodate product returns, regardless of the context.
D) Improve loyalty by facilitating integration with social networks.

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