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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration and Governance | 20% | - Configure system settings and preferences - Implement data governance policies - Monitor system health and troubleshooting - Understand compliance and security considerations - Manage user roles and permissions - Manage integrations with Marketing Cloud |
| Topic 2: Campaigns and Experiences | 24% | - Configure audience targeting and segmentation - Build experiences using drag-and-drop editor - Implement decision logic and rules - Create and test campaign variations - Create and manage campaigns - Set up triggers and response handling |
| Topic 3: Audience Management | 16% | - Build audience criteria and filters - Configure dynamic audience membership - Implement catalog-based recommendations - Use profile attributes and engagement scoring - Create and manage segments |
| Topic 4: Implementation and Configuration | 16% | - Implement JavaScript beacon and tag management - Set up and configure the Web Media Manager - Configure campaign areas and zones - Set up data collection and event processing - Configure user and visitor authentication |
| Topic 5: Reporting and Analytics | 12% | - Interpret engagement and conversion data - Navigate and use the Reports dashboard - Create and customize reports - Analyze campaign performance metrics |
| Topic 6: Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
A) Survey
B) Attribute
C) Recipe
D) Promotion
2. Which global templates do you select and customize to provide trending blog recommendations on the homepage?
A) Einstein product recommendation
B) Infobar with CTA
C) Einstein content recommendation
D) Banner with CTA
3. The Sitemap is implemented to manage which channel solution?
A) Web
B) Email
C) Mobile
D) Server-side
4. In which two locations in the page Type definition can a developer pass in attributes?
A) listeners
B) cashDom
C) onActionEvent
D) is Match
5. What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?
A) Catalog
B) Channel
C) Dimensions
D) Directory
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: C,D | Question # 5 Answer: A |
