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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Content and Messaging | 15% | - Email design and deliverability
|
| Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
| Discovery and Requirements | 15% | - Gather business requirements
|
| Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Analytics and Reporting | 15% | - Advanced analytics
|
| Data Management and Segmentation | 20% | - Data modeling
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information. Which activities would Marketing Cloud use to automate this campaign?
A) Import Mobile Contacts and Send SMS
B) Refresh Mobile Filtered List and Send SMS
C) Refresh Mobile Filtered List and Outbound Send
D) Import Mobile Contacts and Outbound Send
2. An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What should they use?
A) Event Notification Service
B) Platform Events API
C) Data View Export with every send
D) Data Retrieves on the Send Object
3. Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation. What should be recommended?
A) Push each new record into Marketing Cloud via Platform Event API on form submit.
B) Perform a daily bulk export to SFTP for import via Automation.
C) Recreate this external web form inside Marketing Cloud.
D) Create this as a Journey Data Source via Journey Builder.
4. Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?
A) Journey Data queried from main data extension
B) Contact Data using Synchronized Data Sources
C) Contact Data mapped through Salesforce Marketing Cloud Profile Attributes
D) Journey Data using CRM Report Import Activity to Salesforce Data Extension
5. A healthcare organization stores highly sensitive patient communication preferences. Only authorized administrators should modify consent information, while marketers may view audience counts but not individual consent records. Which recommendation best addresses this requirement?
A) Maintain consent only in Publication Lists.
B) Store consent within email content.
C) Apply role-based permissions that separate administrative and marketing responsibilities.
D) Grant all marketers Administrator permissions.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |
