Salesforce Certified Marketing Cloud Engagement Consultant : MCE-Con-201

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?

A) Run an Import Definition at 12 a.m. to create a suppression list.
B) Run a SQL Query at 12:30 a.m. to create a suppression list.
C) Create and enable a BLOCKOUT window in MobileConnect.
D) Create a Journey Goal to exit subscribers from the Journey.

2. A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud. What is the implication of this data model when using Marketing Cloud Connect?

A) Tracking Data will not be returned to the Sales Cloud email recipient.
B) The customer will be able to use Reports and Campaigns as audiences.
C) The customer will be unable to use synchronized data extensions.
D) Email Sends will fail if the Contact ID or Lead ID is not included.

3. A marketing team wants abandoned-cart emails sent within five minutes after customers leave the website. Purchase events may arrive several minutes later if checkout succeeds. Which approach minimizes unnecessary reminder emails?

A) Send promotional emails first and transactional reminders later.
B) Trigger the journey immediately without additional checks.
C) Evaluate purchase status only after the customer exits the journey.
D) Delay the first email briefly and verify purchase status before sending.

4. A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow-up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between Contact -> Person Account -> Real Estate Agent -> Property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?

A) Use Automation Studio to prepare personalization data and initiate journey.
B) Use send from Salesforce CRM and Salesforce report to prepare personalization data.
C) Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
D) Use Automation Studio and Salesforce sends with campaign as an audience.

5. A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? (Choose 2 answers)

A) The directory used by the file trigger should be inside the import directory.
B) The directory cannot contain more than five file triggers.
C) The directory is unable to be used by another File Drop Automation.
D) They may utilize an external FTP site.

Solutions: