Adobe Marketo Engage Architect Master : AD0-E560

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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. What should be evaluated before integrating new technology into a Marketo instance? (Choose two)

A) Data compatibility
B) Campaign folder naming conventions
C) Frequency of email campaigns
D) Required API endpoints

2. A client complains about inaccuracies in lead lifecycle reports.
What steps should be taken?

A) Validate stage entry and exit criteria
B) Rebuild all lifecycle workflows
C) Review Smart List filters
D) Adjust lead scores for impacted leads

3. Which strategies support governance in a Marketo instance? (Choose two)

A) Consolidating all engagement campaigns
B) Enabling team-based workspaces
C) Reducing lead scoring rules
D) Implementing regular audit schedules

4. Which type of integration is best suited for syncing real-time sales updates with Marketo?

A) CSV uploads
B) Manual updates
C) Batch processing
D) API-based integration

5. An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.

However, after some time, the sales team has provided feedback that the following modifications need to be made:
SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team SQL leads that are disqualified should be removed from the SLA stage SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL) What are the three changes that needs to be implemented? (Choose three.)

A) Add a detour stage, "Disqualified", from "SQL"
B) Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days
C) Add an SLA stage, SAL, between "SQL" and "Opportunity"
D) Add an inventory stage, SAL, between "SQL" and "Opportunity"
E) Add a "Disqualified" transition from "SQL" to "MQL"

Solutions: