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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Loyalty Program and Process Configuration | 52% | - Set up tier models, qualification, and progression - Manage member enrollment, profiles, and preferences - Configure foundational program settings - Set up currencies, points, and transaction processing - Define incentives, experiential rewards, and vouchers - Configure partner management and collaboration - Configure permissions and security model |
| On-Going Loyalty Management | 10% | - Configure analytics, dashboards, and reporting - Monitor program performance and optimize - Manage program updates and enhancements |
| Integration | 22% | - Connect to external systems using APIs - Integrate with Commerce Cloud - Integrate with Salesforce CDP - Integrate with Marketing Cloud - Integrate with Service Cloud |
| Strategies and Design | 16% | - Assess business requirements and define loyalty solution - Design promotion lifecycle and engagement strategies - Apply implementation best practices - Design loyalty program architecture and data model - Define points, benefits, and redemption processes |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. Universal Container have a points-based Loyalty Program and a B2C commerce website built with a Commerce built with a Commerce Cloud solution; the clients orders are already synchronized with Loyalty Management. With the every purchase, Loyalty members will earn points. The Directory wants to have traceability of every order transaction on the Loyalty Management app.
What does the Salesforce Administrator have to do?
A) Use standard Order Lookup on the Loyalty Ledger object
B) Use the standard Order Lookup of the Transaction Journal Object
C) Create a custom text field in Transaction Journal object to save the order purchased by the client.
D) Create a custom Lookup field in Transaction Journal object to save the order purchased by the Loyalty member.
2. A retailer of sports clothing and accessories is currently looking to roll out a Loyalty Program for its customers and sets up a Loyalty Program using Salesforce Loyalty Management. The retailer has decided to implement four-tier groups that will be associated with the program.
What are the three necessary attributes that need to be defined when setting up tier groups?
A) Qualifying period
B) Tier Model
C) Fixed Tier Model
D) Non-Qualifying Period
E) Tier Period
3. Cloud kicks wants to identify specific tier members to be used for a journey within Marketing Cloud. The company wants to encourage Loyalty Tier B customers to become Loyalty Tier A customers.
What objects must be synchronized into Marketing Cloud to achieve the segmentation for this audience.
A) Contact Loyalty Program Member, and Loyalty Member Tier
B) Contact, Account, and Opportunity
C) Contact, Member Rewards Tier, and Loyalty Member Tier and Campaign
D) Voucher Definition, products, and Loyalty Member Tier
4. A Loyalty Program Manager has proposed a new promotion with the following redemption requirements on their non-qualifying points for the two respective tiers.
* for Gold-tier members, a single non-qualifying point is equal to $2 if the total purchase value is $200 or more.
* for Gold-tier members, a single non-qualifying point is equal to $1 if the total purchase value is less than
$200.
* for Gold-tier members, a single non-qualifying point is equal to $1, irrespective of the total value of the purchase.
Considering the above requirements, which three redemption rule options should be selected for the proposed promotion?
A) "Blue" tier member with any transaction amount is <= $200, then "Outcome"; non-qualifying point deduction = transaction amount.
B) "Gold" tier member with the transaction amount is >= $200, then "Outcome": non-qualifying point deduction = transaction amount.
C) "Gold" tier member with the transaction amount is >= $200, then "Outcome": non-qualifying point deduction = transaction amount / 2.
D) "Blue" tier member with any transaction amount, then "Outcome": non-qualifying point deduction = transaction amount.
E) "Gold" tier member with the transaction amount is >= $200, then "Outcome": tier-qualifying multiplier
=2
5. A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased.
An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need.
Which two Salesforce solutions are required to meet the business's needs?
A) Marketing Cloud MobileConnect
B) Marketing Cloud Connect
C) Marketing Cloud Mobile Push
D) Marketing Cloud Personalization
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B,E | Question # 3 Answer: A | Question # 4 Answer: B,C,D | Question # 5 Answer: A,B |


