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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
| Topic 2: Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization |
| Topic 3: Mobile Messaging (SMS and Push) | 20% | - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Implement mobile opt-in management - Design mobile customer journeys |
| Topic 4: Analytics and Reporting | 15% | - Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics |
| Topic 5: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Optimize email deliverability - Design A/B and multivariate test strategies - Implement advanced segmentation strategies |
| Topic 6: Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels - Design customer journey touchpoints |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. How frequently does Einstein Engagement Scoring updates to email?
A) Model Monthly
B) Email daily
C) Mobile Weekly
2. A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
A) REST API
B) Journey API
C) Transactional Message API
D) Email SOAP API
3. How much historical data is immediately available when a managed FB account is added to Social Studio?
A) One week
B) Thirty days
C) One Year
D) Six Months
4. Which user role can beused to set up single sign-on in Social Studio?
A) Editor
B) Super User
C) Full User
D) Environment Owner
5. What is the fastes way to add a classification to a post?
A) Macro
B) Classification cannot be added to a post
C) Add classification manually to each post.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,C | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |
