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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Advanced Concepts | 25% | - Optimize email deliverability - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Implement advanced segmentation strategies |
| Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys - Apply compliance and regulatory requirements - Implement mobile opt-in management - Configure SMS and push notification campaigns |
| Analytics and Reporting | 15% | - Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards |
| Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints |
| Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
| Advertising and Social Integration | 15% | - Implement audience synchronization - Configure Advertising Studio integrations - Leverage Social Studio capabilities |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers
- A. Email
- B. Region
- C. Channel
- D. Last Name
- E. City
Correct Answer: A,B,E 🗳️
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Data aggregation
- B. Orchestration
- C. Unified customer profile
Correct Answer: B,C 🗳️
What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?
- A. Data Aggregation
- B. Data Storage
- C. Orchestration
- D. Next Best Action
Correct Answer: A,C 🗳️
To what types of objects can you do a quick send in distributed marketing, Select multiple
- A. Contact.
- B. Lead
- C. Person account, (opportunities, Quick send message records)
Correct Answer: A,B 🗳️
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?
- A. Changes to a contact's attributes
- B. Data retention policies
- C. Data-modifications to a contact's profile information
- D. Status change through contact deletion operation
- E. Contact actions in response to marketing messages
Correct Answer: A,B,E 🗳️
