2023 Realistic Test4Cram Marketing-Cloud-Personalization Dumps PDF - 100% Passing Guarantee
Free Salesforce Marketing-Cloud-Personalization Exam Questions and Answer
NEW QUESTION 36
Which data feed integrates purchase data into a profile in interaction studio?
- A. Interaction feed
- B. Catalog feed
- C. Conversion feed
- D. Transaction feed
Answer: D
NEW QUESTION 37
Which scenario is a valid interaction studio use case?
- A. Recommendations in email which are personalised at send time
- B. Behavioural targeting with 3rd party audience data
- C. Recommendations in email which are personalized at open time
- D. Machine learning driven insights within a customer database
Answer: C
NEW QUESTION 38
How does Guardian determine the expected range for a given metric?
- A. Guardian queries the Data warehouse to establish logical the expected ranges
- B. Guardian uses continuous machine learning to set predict the expected range
- C. Guardian comes with pre-built ranges for each metric, which cannot be configured
- D. Guardian uses upper and lower bounds set by the user for each metric.
Answer: A
NEW QUESTION 39
When does site mapping happen during the implementation process?
- A. At the end after everything is defined in the system
- B. At the beginning of the build phase since it is the basis for the rest of the implementation
- C. In the middle after certain components like the catalog have been populated
- D. It can happen at any point since it is unrelated to the rest of the implementation
Answer: C
NEW QUESTION 40
Which data feed integrates external system data into a user's profile levargaing identity attributes?
- A. Identity feed
- B. Interaction feed
- C. Catalog Feed
- D. User Feed
Answer: D
NEW QUESTION 41
What is the rule criteria that you can use in the segment creation process?
- A. Dimensions
- B. Actions
- C. Social mentions
- D. Email click throughs
Answer: B
NEW QUESTION 42
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
- A. Server-side campaign
- B. Web campaign
- C. Mobile campaign
- D. Email campaign
Answer: A
NEW QUESTION 43
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS uses probability matching to determine if two or more profiles represent for user identity
- B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
- C. IS users third party software to match anonymous and knows identifies
- D. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
Answer: C
NEW QUESTION 44
Which three components of a recipe are optional when configuring a new algorithm?
- A. Variation
- B. Boosters
- C. Decisions
- D. Exclusions
- E. Ingredients
Answer: A,B,D
NEW QUESTION 45
What three things does a developer code in web template?
- A. HTML and CSS for controlling appearance
- B. Defining what can be configured in a campaign
- C. Client side instructions for rendering
- D. Campaign qualification rules
- E. Set the control group percentage
Answer: A,C
NEW QUESTION 46
What are three ways segments are used in marketing cloud personalization?
- A. Set goal and filtersb)
- B. Creating related lists within Salesforce CRM
- C. Targeting for campaigns
- D. Analytics, trends and engagement
- E. Recommending products
Answer: C,D
NEW QUESTION 47
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
- A. Catalog items
- B. Einstein Decision
- C. Promotion
- D. Einstein recipes
Answer: B
NEW QUESTION 48
What attribute and value is passed in the event API request for returning server sidecampaigns? [check]
- A. Server side are always returned
- B. Server side = true
- C. Server Side messages = 1
- D. Source = Server
Answer: D
NEW QUESTION 49
Which two items can be included in the total engagement score calculation?
- A. Identity merge date
- B. Actions
- C. Visits
- D. Time of Day
Answer: B,C
NEW QUESTION 50
What are the two main functions of the Event API? (select 2)
- A. Process GDPR data or deletion requests
- B. Return campaign responses
- C. Capture user attributes and actions
- D. Bulk load external campaign data
Answer: B,C
NEW QUESTION 51
What can you learn from segment compare on the segment detail tab?
- A. To understand what campaign use the segment for targeting
- B. To understand view time purchases attributes revenue by category
- C. To compare users, engagement activity and other actions across segments displayed
- D. To view individual users that are part of the segment
Answer: C
NEW QUESTION 52
What are IS machine learning powered algorithms called?
- A. Einstein Decisions
- B. Machine Learning Tools
- C. Einstein Recipe
- D. Data Science Workbends
Answer: C
NEW QUESTION 53
What are two types that real time interaction management helps marketers to personalize the customer
- A. Data Storage
- B. Data Aggregation
- C. Orchestration
- D. Next best Action
Answer: C,D
NEW QUESTION 54
What three features are used to support mobile web personalization?
- A. SiteMap
- B. Mobile SDK
- C. Mobile Data Campaign
- D. Web SDK
- E. Templates
Answer: B,C,E
NEW QUESTION 55
What are the three ways segments are used in Interaction studio?
- A. Set goals and filters
- B. Targeting for campaigns
- C. Analytics, trends and engagement
- D. Recommending products
- E. Creation related lists within salesforce CRM
Answer: A,B,C
NEW QUESTION 56
How often does interaction studio poll the sftp for new files for ingestion?
- A. Hourly
- B. Every 15 minutes
- C. Daily
- D. Immediately
Answer: B
NEW QUESTION 57
Which global templates do you select and customize to provide trending blog recommendations on the homepage?
- A. Infobar with CTA
- B. Einstein product recommendation
- C. Einstein content recommendation
- D. Banner with CTA
Answer: B
NEW QUESTION 58
How many total global goals and filters can you define for your dataset in IS?
- A. 300 total between filters and goals
- B. 25 filers and 25 goals
- C. 64 total for both filters and goals
- D. Unlimited
Answer: C
NEW QUESTION 59
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