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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
NEW QUESTION 23
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?
- A. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- B. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
- C. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- D. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
Answer: A
NEW QUESTION 24
By which three standard methods could contacts be injected into a journey? Choose 3 answers
- A. Predictive Intelligence Event
- B. Mobile Response Event
- C. CloudPages Form Submit Event
- D. Date-Based Event
- E. Sales/Service Cloud Event
Answer: C,D,E
NEW QUESTION 25
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. Send Logs
- B. Contact History
- C. _Send Data Views
- D. Tracking Extracts
Answer: A
NEW QUESTION 26
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?
- A. Automation Studio and Interaction Builder
- B. Automation Studio and Journey Builder
- C. Journey Builder
- D. Automation Studio
Answer: B
NEW QUESTION 27
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. What will be used as the Subscriber Key?
- B. Will new users have an "Email ID"?
- C. How will Marketing Cloud and the database sync up?
- D. Will the company need a custom preference center?
- E. What publication lists will be used?
Answer: A,B,C
NEW QUESTION 28
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use Automation Studio and Salesforce sends with campaign as an audience.
- B. Use Automation Studio to prepare personalization data and initiate journey.
- C. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- D. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
Answer: D
NEW QUESTION 29
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. Triggered email sends to deliver transactional messages.
- B. A scheduled automation to send daily transactional messages.
- C. A manual email send for each transactional message.
- D. A file drop automation to send transactional messages.
Answer: A
NEW QUESTION 30
A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly within the email?
- A. A/B Test Content type
- B. AMPscript conditional against the Gender field
- C. Dynamic Content Block
- D. AMPscript LookupRows function
Answer: C
NEW QUESTION 31
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers
- A. Cloud Pages
- B. Data Designer
- C. Content Builder
- D. Web Analytics Connector
Answer: C,D
NEW QUESTION 32
A customer executes a large number of sends via Marketing Cloud connect and is concerned about API limits. What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits? Choose Two
- A. Filter data
- B. Turn off Individual Level Tracking
- C. Upgrade the MC account to ConnectedApp
- D. Turn off link details tracking
Answer: B,C
NEW QUESTION 33
A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
Which three key issues should be addressed?
Choose 3 answers
- A. How will Marketing Cloud and the database synchronize?
- B. Will new users have a "Customer ID"?
- C. What will be used as Subscriber Key?
- D. Will the company need a custom preference center?
- E. What publication lists will be used?
Answer: A,B,C
NEW QUESTION 34
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Each content block specified in a dynamic content rule exists.
- B. Correct syntax is used on any AMPscript in the email's code.
- C. Personalization strings map to attributes or data extension fields.
- D. Grammar and spelling in the email text is correct.
- E. Words or phrases used may trigger spam filters.
Answer: A,B,C
NEW QUESTION 35
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?
- A. Preference attributes
- B. Publication Lists
- C. Profile attributes
- D. Preference Lists
Answer: B
NEW QUESTION 36
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- C. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- D. Replace the current data extension with a new data extension configured with a Retention Period.
Answer: A,C
NEW QUESTION 37
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2
- A. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
- B. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
- C. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
- D. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
Answer: A,C
NEW QUESTION 38
A customer's marketing manager will use Social Pages to manage the company's Facebook page.
Which role should the marketing manager have in the Marketing Cloud?
Choose one answer
- A. Viewer
- B. Channel Manager
- C. Security Administrator
- D. Content Editor/Publisher
Answer: D
NEW QUESTION 39
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Make sure the contact is above the High Water Mark on the source data.
- B. Select a source DE with a root relationship to the contact.
- C. Import new subscribers to the All Subscribers table.
- D. Fire the event in both Automation Studio and the Entry Event.
Answer: A,B
NEW QUESTION 40
Which three statements are correct about Data Designer? Choose 3 answers
- A. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- B. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- C. Each attribute group can contain multiple lists, and each list can include multiple attributes.
- D. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
- E. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
Answer: A,B,E
NEW QUESTION 41
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Guide Template Language
- B. Personalization Strings
- C. Dynamic Content Areas
- D. Substitution Strings
Answer: B
NEW QUESTION 42
Which three statements about Send Log Data is correct?
- A. Added to a standard view
- B. Uses Measures, filters and programs
- C. Can be stored for periods of time
- D. Can be viewed in standard report
- E. Accessed using query
Answer: B,C,E
NEW QUESTION 43
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