Practice with 410-101 Dumps for Facebook Certification Certified Exam Questions & Answer
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Facebook 410-101 Certification Exam is open to anyone who is interested in advancing their career in media buying and advertising on the Facebook platform. Whether you are a seasoned digital marketer or just starting out in your career, this certification can help you stand out in a competitive job market and demonstrate your value to potential employers. With its rigorous testing standards and focus on real-world scenarios, the Facebook 410-101 Certification Exam is a valuable credential for anyone looking to excel in the field of social media advertising.
NEW QUESTION # 44
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
- A. Define how much you want to spend each day.
- B. Launch marketing campaigns to customer databases.
- C. Predictability and control over reach and CPM.
- D. Predictability and control over frequency.
- E. Include Instagram as placement.
Answer: A,C,D,E
Explanation:
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.
NEW QUESTION # 45
What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.
- A. Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.
- B. Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
- C. Add map card with your page location.
- D. Use Store Visit ads in order to bring traffic to the two specific retail stores.
Answer: A,B,C,D
Explanation:
Explanation
Whenever you want to bring traffic to a physical location, you want to use In-Store Visit ads as you can set up different types of call to actions to give directions.
Ad formats including image, video, and carousel can generate instant awareness of the nearest business location and provide information the customer needs to get there.
A native store locator is available for carousel.The store locator makes ads more useful for consumers by putting contact information and openings hours of nearby stores only one tap away.
You can also add map cards with your page location and use URL to send people to maps.
Topic 3, In-Store and Online Retailer Audiences
One of your customers has in-store, and online, high-end t-shirts retail stores in several cities throughout the east coast (specifically in Los Angeles, San Diego, and San Francisco).
In 4 months, the company is launching a new product line. They would like to cross-sell to their existing customer base and new potential customers that have similar characteristics as their current customers.
As you upload the customer database directly from your client's CRM, you realize the following:
- 30% of the customers are between 18-24 years old.
- 64% of the customers are between 25-34 years old.
- 6% of the customers are between 35-44 years old.
- 59% are women.
- 41% are men.
- 66% are college educated and above.
- 78% are married.
NEW QUESTION # 46
A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.
- A. A core audience + an engagement audience
- B. A core audience + a website audience
- C. A lookalike audience + a website audience
- D. A lookalike audience + an engagment audience
- E. A core audience + a lookalike audience.
Answer: A
NEW QUESTION # 47
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.
- A. Audience
- B. Dynamic Creative
- C. Ad Type
- D. Placement
- E. Offer
- F. Image
Answer: A,B,D,E
Explanation:
Explanation
The followings are all of the different aspects of a campaign you can change at the ad set level:
This might be an easy one but a lot of people don't use Offers or Dynamic Creatives on their campaigns so might miss this type of question.
NEW QUESTION # 48
Your client is launching an online course. From previous experience, they've realize that in order to maximize online sales, they need to run a campaign 1 month before with various 15-second long videos so that people familiarize with the new course.
Here are your campaign requirements for the campaign you are launching to build the awareness needed before converting users through the website:
* They want for people to show the video twice every 7 days
* You have a video creative 15-seconds long
* They want to optimize for video views
How should you set up the campaign?
Choose only ONE best answer.
- A. Buy through the auction, select the brand awareness objective and set a frequency of 2 every 7 days.
- B. Buy through the auction, select the reach objective and set a frequency of 2 every 7 days.
- C. Buy through the auction, select the video view objective, optimize for ThruPlay and set a frequency of 2 every 7 days.
- D. Buy through the reach and frequency and set a frequency of 2 every 7 days.
- E. Buy through the auction, select the video view objective, optimize for 10-seconds view and set a frequency of 2 every 7 days.
Answer: E
NEW QUESTION # 49
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.
- A. The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
- B. The expected CPM can't be compared between the impressions and video views campaigns.
- C. The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
- D. The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
Answer: A,C,D
Explanation:
Explanation
Facebook converts all campaigns into an to enable comparison between ads with different optimization goals.
There are 3 different formulas for calculating the eCPM:
1. Optimization goal: impressions
2. Optimization goal: clickseCPM = (Advertiser bid per click) x (estimated click-through rate) x 1,000
3. Optimization goal: actions (besides clicks)eCPM = (advertiser bid per action) x (estimated click-through rate) x (estimated conversion rate)* x 1,000
NEW QUESTION # 50
Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.
- A. You set up a Global Page for international presence and then create a location for each country.
- B. You set up multiple Fan Pages for each country.
- C. You can't set up multiple Fan Pages into one account on Facebook currently.
- D. You build one Fan Page and then go to Facebook and create multiple locations.
Answer: A
Explanation:
Explanation
The best solution is to create a Global Brand Page and then create multiple locations:
With Locations, businesses can:
* Help customers find a business faster
* Offer localized content
* Manage all locations in one place
* Aggregate check-ins on the Main Page
* Manage local Facebook ads
NEW QUESTION # 51
Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.
- A. You should set up a maximum bidding price.
- B. You should set up a minimum bidding price.
- C. You should run an accelerated delivery.
- D. You should run a standard delivery.
Answer: A,C
Explanation:
Explanation
Accelerated delivery is a great choice for time-sensitive campaigns.In this case: offers have specific deadlines and need to run through your budget, but not overspend.
You will always need to set up a budget, and maximum bidding costs, as required by the configuration for accelerated delivery.
Keep in mind that accelerated delivery will spend your budget as quickly as possible.
NEW QUESTION # 52
What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.
- A. Track cross-device conversions.
- B. Show to the right people, at the right moment, on the right devices.
- C. Build audiences based on users who have installed your app.
- D. Evaluate your ROAS.
- E. Build Core Audiences based on website visitors.
- F. Unlock additional advertising tools within Facebook.
Answer: A,B,D,F
Explanation:
Explanation
You can create a pixel, and connect it to your website, to:
* Make sure your ads are shown to the right people, on the right devices, at the right moment:
Knowing how people use your website can imply what they're likely to do next. This helps Facebook deliver ads to the people most likely to take the action you want them to take.
* Build effective advertising audiences: With Custom Audiences, you can show your ads to people based on how they've already interacted with your website. Using Lookalike Audiences, you can target ads to brand-new people based on their similarity to established visitors and customers.
* Measure cross-device conversions: See how customers move between devices while engaging with your content - and determine what devices they are most likely to convert on.
* Unlock additional Facebook advertising tools: Web conversion campaigns, Custom Audiences from your website, dynamic ad delivery, and metrics such as cost per lead or cost per conversion are only available to advertisers who've installed pixel on their websites.
* Better evaluate your return on ad spend by more precisely attributing online behaviors to your Facebook, Instagram, Messenger, and Audience Network ads.
Pixel can enable powerful, actionable, and cost-saving adjustments to ad delivery - such as only displaying brand awareness campaigns to people who've never visited your website, or offering limited-time discount codes to people who've abandoned online shopping carts.
NEW QUESTION # 53
You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.
- A. FL@VOR can't be used, you should use flavor.
- B. FL@VOR can't be used, you should use FLAVOR.
- C. You should not have any issues with naming the fan page FL@VOR.
- D. FL@VOR can't be used, you should use fl@vor.
- E. You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn't reject it.
Answer: E
Explanation:
Explanation
Page names cannot include:
* Terms or phrases that may be abusive or violate someone's rights.
* Improper capitalization. Page names must use grammatically correct capitalization and may not include all capital letters, except for acronyms.
* Symbols (example: ) or unnecessary punctuation.
* Long descriptions such as a slogan. People who manage Pages can add this information to a Page About
* section.
* Any variation of the word "Facebook."
* Generic words (example: Pizza). Pages must be managed by official representatives of the topics they're about.
* Generic geographic locations (example: New York).
Therefore, all of the names above will be rejected. You need to come up with a new name so that it works.
NEW QUESTION # 54
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
- A. Facebook Auction and Facebook Marketing Partners.
- B. Power Editor, Ad Auction, and Marketing Partners.
- C. Facebook Marketing Partners and Insertion Orders.
- D. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
- E. Facebook Marketing Partners and Ad Auction.
Answer: D
Explanation:
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.
NEW QUESTION # 55
You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.
- A. You should build similar audiences based on people who have visited the website to the main landing page of the product.
- B. You should build lookalike audiences from people who have initiated checkout process and add to cart events.
- C. You should build lookalike audiences from all of the website visitors.
- D. You should build lookalike audiences from people who have made purchases.
Answer: A,B
Explanation:
Explanation
You need at least 100 events or users who have made a specific action on your website for you to be able to build a similar audience.
In this case, you still don't have enough events or users who have purchased on your website (72); so you are left with two options:
* Build similar audiences based on people who have visited the main landing page of the product.
* Build similar audiences based on people who have made specific actions events on your website: Add To Cart and Initiate Checkout as they both have more than 100 registered actions.
You don't necessarily want to start building an audience from all website visitors as this might be too broad.
You want to build your audiences first based on the bottom of the funnel and then move up.
NEW QUESTION # 56
What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.
- A. Create custom audiences from offline events.
- B. Integrate your offline events with website conversions.
- C. Measure cross-channel conversions.
- D. Deliver ads to people based on users who generate the most revenue.
Answer: A,C,D
Explanation:
Explanation
There are some advantages of using offline event tracking for physical stores.
* You can measure cross-channel conversions. In other words, you are able to measure your marketing efforts done on Facebook and Instagram at the same time as well as multi-device. So if a user logs into his Instagram account on his phone but also sees an ad on his Facebook Newsfeed on their computer, you can track those conversions.
* You can use this data to build custom audiences for re-marketing efforts and bring in existing customers back to the store.
* You can do long-term value campaigns as you can segment users based on purchasing behaviors and not just demographics or interests.
NEW QUESTION # 57
Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.
- A. Videos running on Audience Network only in-stream placement can be up to 180 seconds.
- B. Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
- C. Videos on Audience Network only in-stream placement must have at least 5 seconds.
- D. Videos running on Facebook only in-stream placement can be up to 45 seconds.
- E. Videos running on Facebook-only placement can be up to 90 seconds.
Answer: C
Explanation:
Explanation
Facebook in-stream:
* Video length: 5-15 seconds
* Objective: Video views, Reach, Brand awareness, and Post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream:
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objective (with automatic placements): Video views, Reach, Brand awareness, Post engagement, Conversions, Traffic, App installs, and Product catalog sales
* Objective (on its own): Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
Facebook and Audience Network in-stream together:
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
NEW QUESTION # 58
What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.
- A. A 6% would include several countries whereas a 1% would only include one country.
- B. There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.
- C. A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.
- D. A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.
Answer: D
Explanation:
Explanation
On a scale of 1-10, the smaller numbers are optimized for similarity whereas higher numbers are optimized for reach.
Regardless whether you use 1 or 10; you can select one or multiple countries.
NEW QUESTION # 59
You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.
- A. Post Engagement Audiences
- B. Website Traffic through Facebook pixel audience
- C. Core Audiences
- D. CRM customer database audience
Answer: A,B,D
Explanation:
Explanation
It's really important to understand how Facebook defines its marketing funnel:
The only audiences that apply for the acquisition phase are the custom audiences.
NEW QUESTION # 60
You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.
- A. You should increase the number of ads within each ad set
- B. You should change the campaign objective
- C. You should change the set up to daily budget
- D. You should change the set up to campaign budget optimizatio
Answer: D
NEW QUESTION # 61
You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.
- A. You need 1 campaign with 8 ad sets and 1 ad for each.
- B. You need one campaign and four ad sets since you have 4 different variables at the ad set level.
- C. You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
- D. You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
Answer: B
Explanation:
Explanation
Keep in mind that you are running 1 campaign with 4 ad sets. Since all changes happen at the ad set level, you need to run one campaign only.
There are 4 variables at the ad set level. So you would get the following:
Ad Set A: Bidding Option #1 + Audience #1
Ad Set B: Bidding Option #1 + Audience #2
Ad Set C: Bidding Option #2 + Audience #1
Ad Set D: Bidding Option #2 + Audience #2
NEW QUESTION # 62
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