Updated Mar-2023 Test Engine or PDF for the Salesforce Marketing-Cloud-Email-Specialist test to help you quickly prepare for the Salesforce exam!
Full Marketing-Cloud-Email-Specialist Practice Test and 154 unique questions with explanations waiting just for you, get it now!
NEW QUESTION 28
A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file.
The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
- A. Import File
- B. File Transfer
- C. Fire Event
Answer: B
NEW QUESTION 29
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?
- A. Create a Test data extension composed of the management team and Test Send to the Test data extension.
- B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
- C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
- D. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
Answer: D
NEW QUESTION 30
Northern trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?
- A. SQL activity using data views
- B. Tracking Data extract
- C. Audit Trail extract
Answer: B
NEW QUESTION 31
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevant to
subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.
The second step is to personalize content based on the data that has been collected from subscribers.
What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
- A. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content.
- B. Change the color of the email background to match their subscribers' preferred color of choice.
- C. Use a substitution string to populate a subscriber's name in the subject line.
- D. Use a substitution string to populate a photo of the subscriber in the header of the email.
Answer: A,C
NEW QUESTION 32
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? Choose 3 answers
- A. Goal setting to have the system listen to see if users met the goal.
- B. Extracting data from an Audience data extension for analysis.
- C. Criteria setting to segment contacts based on behavior using SQL.
- D. Updating or creating Salesforce CRM objects or records.
- E. A/B/N testing as part of the workflow to conduct timing and creative tests.
Answer: A,C,E
NEW QUESTION 33
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?
- A. Requirement to have Custom URLs on Cloud Pages
- B. Requirement to have Custom URLs on images hosted in Marketing Cloud
- C. Sending. Volume > 250,000 Email/Month
Answer: C
NEW QUESTION 34
What is a true statement about Automation Studio?
- A. When multiple activities are in a single step, the activities are executed one at a time
- B. A workflow is comprised of steps, and within each step are activities
- C. There is a limit to the number of activities and steps that can be placed in a workflow
- D. Activities supported in Automation studio must first be defined in the Email Application
Answer: B
NEW QUESTION 35
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
- A. 'Update Email Now' needs to be applied to each email.
- B. The email must be recreated using the updated template.
- C. The template must be approved before updates are reflected.
Answer: A
NEW QUESTION 36
Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.
- A. Triggered Send
- B. Inbox Preview
- C. Content Builder
- D. Content Detective
Answer: D
Explanation:
Reference:
https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5
NEW QUESTION 37
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
- A. Select the Recurring schedule type for the entry source in Journey Builder.
- B. Schedule and activate Triggered Sends for the messages in the journey.
- C. Select an automation to populate the Entry Source Data Extension.
Answer: A
NEW QUESTION 38
NTO has a small catalogue of items featured in company emails, the NTO marketing team managers, what images popping suggested items and call to action are used with each item in this catalogue within a database this data is saved into a data extension in the marketing cloud and then called into the emails dynamically, each time a change is made to the content a new updated file is dropped on NTOsftp, a proof email is being send to business stake holders for final approval. Using automation studio how can NTO assure that the catalogue stays up to date
- A. create and AP drivento put the data directly into data extension when any data is changed.
- B. create a file drop automation to import the files when placed on the specific directory on the
.... FTP. - C. create a schedule automation that runsevery 15 min to import the file multiple times a day.
- D. create a schedule automation to import the file and send two email each time when changes were detected.
Answer: B
NEW QUESTION 39
Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?
- A. Random Split
- B. Engagement Split
- C. Decision Split
- D. Filter Activity
Answer: C
NEW QUESTION 40
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain"?
- A. Blocked Bounce
- B. Soft Bounce
- C. Undeliverable
- D. Hard Bounce
Answer: D
NEW QUESTION 41
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)
- A. Profile Center URL
- B. Terms and Conditions Policy
- C. Company Website URL
- D. Physical Mailing Address
Answer: A,D
NEW QUESTION 42
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention "Hero_CTA." What are two methods to ensure click behavior on these images is tracked with this naming convention? Choose 2 answers
- A. Include "Hero_CTA" in the Link Tooltip field for each link.
- B. Include an alias attribute in each anchor tag and populate it with
"Hero_CTA." - C. Add
"Hero_CTA" to the Tracking Alias field for each link.D. Include "Hero_CTA" in the filename for each Hero image.
Answer: B
NEW QUESTION 43
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