IBM Unica Campaign V8.5 : C2080-470

  • Exam Code: C2080-470
  • Exam Name: IBM Unica Campaign V8.5
  • Updated: Jul 23, 2026
  • Q & A: 108 Questions and Answers

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IBM C2080-470 Exam Syllabus Topics:
SectionObjectives
Topic 1: Data Management and Integration- Integration with external systems
- Data sources and data mapping
Topic 2: Campaign Execution and Optimization- Performance monitoring and optimization
- Campaign execution flow
Topic 3: Unica Campaign Architecture and Concepts- Campaign data model and flowcharts
- System components and architecture overview
Topic 4: Campaign Design and Development- Building campaigns and flowcharts
- Segment creation and targeting
IBM Unica Campaign V8.5 Sample Questions:

1. In Unica Campaign, how are the Scheduler and Schedule process used?

A) The Scheduler is a Marketing Platform function that defines Schedule process attributes. The Schedule process is used to initiate a process,series of processes, or an entire flowchart.
B) The Scheduler is an administration tool used to configure schedules. Use the Schedule process to select the schedule to use as part of theflowchart.
C) The Scheduler starts a flowchart even if it is not running, while the Schedule process in a flowchart works only if the flowchart is running. TheScheduler should not be used to schedule a flowchart that uses the Schedule process.
D) The Schedule process is used to configure the Campaign Scheduler. This enables the use of the Schedule process in a flowchart.


2. An administrator must install Unica Marketing products multiple times when setting up a clustered environment. Which installation mode would BEST serve this purpose?

A) Supervised Mode
B) Unattended (Silent Mode)
C) Console (Command Line) Mode
D) Windows GUI or UNIX X-windows mode


3. All custom macros need to be moved from a test environment to a production environment. What is the recommended way for moving the custom macros?

A) Recreate the custom macros in the production environment. There is no procedure that allows the macros to be easily copied from the test tothe production environment.
B) Open the test environment UA_CUSTOMMACRO table with a text editor. Locate and copy the custom macros. Open the productionenvironment UA_CUSTOMMACRO table with a text editor. Paste the custom macros into the table.
C) Export the custom macros from the UA_CUSTOMMACRO table in the test environment. Import the custom macros from within Campaign bygoing to "Options" and selecting "Custom Macros...". Click the "Import" button and select the custom macros to be imported.
D) Copy the custom macros by exporting them from the UA_CUSTOMMACRO table in the test environment and importing them to theUA_CUSTOMMACRO table in the production environment.


4. The Scheduler is a common scheduling component that enables a customer to configure a process to run at defined intervals. Currently the Scheduler is used in Unica Campaign to schedule flowchart runs. What other Unica applications use the Scheduler for its functionality?

A) Unica eMessage only
B) Unica eMessage, Unica Optimize and Unica Interact
C) Unica eMessage and Unica Interact
D) Unica eMessage and Unica Optimize


5. Which of the following does NOT contain important inputs to gather for sizing an initial Campaign hardware and database size installation?

A) Expected CPU utilization; Actual flowchart file sizes
B) Number of planned concurrent users; Whether "Strategic Segments" will be used
C) Expected number of users; whether "In Database Processing" will be used
D) Contact History use; Output preservation period


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: D
Question # 4
Answer: D
Question # 5
Answer: A

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