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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Yousend the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
B) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
C) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
D) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
E) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.

2. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

A) The file to be imported should be on the SFTP server dedicated for Responsys.
B) The file to be imported should be located on anycloud server.
C) The file to be imported should be located in the Connect data warehouse in Responsys.
D) The file to be imported should be located on your hard drive.

3. You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?

A) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
B) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
C) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
D) Create the two separate exports and ensure they both have the Sent value in them.

4. How can you share a copy of a campaign with key stakeholders at live launch time?

A) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
B) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
C) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
D) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
E) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.

5. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Responders, Event Date = 3 days
B) Measure = Single Clicks, Sent Date = 3 days
C) Measure = Responders, Interval = 3 days
D) Measure = Total Clicks, Interval = 3days
E) Measure = Unique Conversions, Event Date = 3 days

Solutions: