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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

A) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
B) Recipient inbox is full, so the promotional email is rejected by the server.
C) Recipient deletes a promotional email from the inbox.
D) Recipient registers a SPAM complaint for an email.
E) Recipient selects a Reply-to unsubscribe in a promotional email.

2. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

A) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
B) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
C) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
D) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.

3. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
B) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
C) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
D) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

4. There was an issue with the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?

A) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
B) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
C) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
D) In the export wizards, under the Source section, select the option "Comma delimited".

5. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) PET_ID_
B) CUSTOMER_ID_
C) ADDRESS_
D) EMAIL_ADDRESS_

Solutions: