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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign Management | 23% | - Designing and configuring outbound campaigns - Defining campaign goals and success metrics - Managing campaign lifecycle and scheduling |
| Customer Selection & Segmentation | 20% | - Using control groups for effectiveness measurement - Applying contact policies and eligibility rules - Identifying target audience using segmentation criteria |
| Decision Strategies | 17% | - Designing multi-channel decision strategies - Leveraging historical interaction data - Configuring Next-Best-Action Designer |
| Offer & Proposition Management | 12% | - Associating offers with campaigns and channels - Defining and managing propositions - Designing offers for customer engagement |
| Pega Marketing Architecture & Tools | 8% | - Integration with Pega Platform - Navigating Marketing Application Studio - Understanding Pega Marketing core components |
| Analytics & Predictive Modeling | 20% | - Interpreting campaign performance reports - Adaptive learning and outbound optimization - Predicting customer behavior and propensity |
