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Salesforce Arch-302 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Operational Excellence | 23% | - Monitor and optimize platform operations
|
| Topic 2: Discovery and Customer Success | 27% | - Facilitate customer engagement and requirement gathering
|
| Topic 3: Multi-Cloud Architecture | 28% | - Design scalable Salesforce multi-cloud solutions
|
| Topic 4: Implementation Strategy | 22% | - Plan deployment and delivery methodology
|
Salesforce Certified B2C Solution Architect Sample Questions:
An organization currently has separate teams supporting Service Cloud, Marketing Cloud, store operations with a point-of-sale solution, and eCommerce with Commerce Cloud. Each business unit has their own key performance indicators (KPIs) but the organization is struggling to understand the big picture and improve customer engagement with the brand.
In which two ways would Salesforce CDP help in this scenario?
Choose 2 answers
- A. It creates one Individual record that replaces the system-specific records in other products, creating a unified view of the customer.
- B. It ingests customer data from each system and uses matching rules to find records representing the same person, uniting them under a Unified Individual.
- C. It provides cross-channel analytics using pre-built, native dashboards and charts within the unified profile.
- D. It can power experiences through other channels like Marketing Cloud Engagement by activating customer segments.
Correct Answer: B,D 🗳️
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A company has a multi-cloud implementation that involves an Experience Cloud portal, Service Cloud for case management, and Marketing Cloud for customer interaction.
The company wants all changes in Salesforce data-including creation, updates, deletion, and undeletion of a record-to be synchronized to its custom-built retail loyalty application in near-real time without significantly impacting the overall system performance.
Which option is the most appropriate integration mechanism for this scenario?
- A. Apex Trigger Callout
- B. Change Data Capture
- C. Triggered Send Definition
- D. Outbound Messages
Correct Answer: B 🗳️
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Which two considerations should the Solution Architect keep in mind while designing the solution for OOBO?
Choose 2 answers
- A. The OOBO shopping experience requires that Salesforce service agent users authenticate against the B2C Commerce environment before creating the shopping session.
- B. Every REST call between B2C Commerce and Service Cloud counts towards API governor limits.
- C. The Service Agent cannot order on behalf of the customer if the customer is offline.
- D. Middleware, like Mulesoft, must be used to ensure the security and uptime of the integration between B2C Commerce and Service Cloud.
Correct Answer: A,B 🗳️
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A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.
The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.
In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?
Choose 2 answers
- A. Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.
- B. Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.
- C. Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI.
- D. Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.
Correct Answer: C,D 🗳️
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A financial company uses an external system for pricing and quotation.
What is the recommended approach to use the pricing and discount rules in the external system within Salesforce during the loan application process?
- A. Use the Apex callout to retrieve the latest information from the external system during the loan application process.
- B. Rebuild the logic used in the external system using Apex.
- C. Use an external object to store pricing and discount information.
- D. Use the API callout component in Process Builder to retrieve the latest information from the external system during the loan application process.
Correct Answer: A 🗳️
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