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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Lead Management | 24% | - Explain the components and use cases of an automation rule - Define the capabilities of page actions - Define the capabilities of a segmentation rule - Explain what a Score measures and how scoring is managed - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects |
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. Rules, Form completion actions, and more.
What are 3 social posting connectors Marketing Cloud Account Engagement offers?
A) Instagram
B) Twitter
C) Snapchat
D) LinkedIn
E) Facebook
2. LenoxSoft has a Marketing Cloud Account Engagement form titled ''Request a Demo" on their external website.
Which Marketing Cloud Account Engagement report should they use to see how many views their form has received?
A) Form Handler Report
B) Conversions Report
C) Form Report
D) Landing Page report
3. Which trigger step would a user place in an engagement studio program to look for a Marketing Cloud Account Engagement form submission that is on an Account Engagement landing page?
A) Custom redirect trigger
B) Form trigger
C) Landing page trigger
D) Activity trigger
4. By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers
A) Opportunity records
B) Case records
C) Lead records
D) Account records
E) Contact records
5. Where on a prospect record would you look to see if a prospect had registered for a webinar?
A) Contents
B) Insights
C) Prospect Activities
D) Custom Fields
Solutions:
| Question # 1 Answer: B,D,E | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: C,E | Question # 5 Answer: C |
