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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?

A) Query Activity
B) Drag and Drop Segmentation
C) Guided Send
D) Audience Builder

2. A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers

A) Personalization Strings
B) AMPscript Lookup
C) Delivery Profiles
D) Sender Profiles

3. A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)

A) Filters
B) Data Extract Activity
C) SQL Query Activity
D) Send Definition

4. Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?

A) Data Extension Sharing Rules
B) Shared Data Extension Permissions
C) Manage Data Extension Policies
D) Date/Time Range for Access

5. Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?

A) Schedule Starting Source > Data Extract Activity > File Transfer Activity
B) File Drop Starting Source > Data Extract Activity > File Transfer Activity
C) File Drop Starting Source > SQL Query Activity > File Transfer Activity
D) Schedule Starting Source > SQL Query Activity > File Transfer Activity

Solutions: