Google adwords-display : Google Display Exam Practice Test

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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. You would like to create an in-video ad overlay for videos on YouTube. What percentage of the video will appear during the play?

A) 50 percent
B) 100 percent
C) 10 percent
D) 20 percent

2. Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

A) Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.
B) Brad will need to create a separate campaign for each language.
C) Brad will need to create a separate campaign for each language and target the best location for the ad.
D) Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.

3. Tom is reviewing his YouTube ad performance through the Google AdWords reporting feature. He would like to review the number of users who clicked his ad and converted to a sale on his
Website. What requirement must Tom have satisfied to see the conversion reporting feature for YouTube ads?

A) He must have added the Google AdWords Conversion Tracking code to his Website page.
B) He must have uploaded a promoted video on YouTube.
C) His YouTube ads must be placed through a YouTube reservations agent.
D) His ads must be prepaid.

4. Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you are creating a display ad, you must use cost-per-click bidding.
B) If you want to be included in Google Content Network, you must use cost-per-click bidding.
C) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
D) If you want to include video overlays ads, you must use cost-per-click bidding.

5. You created a display ad to promote your brand. You want to measure the impact of your display ads. Which of the following actions can you perform to accomplish the task?
Each correct answer represents a complete solution. Choose all that apply.

A) Compare costs to leads
B) Lookat mouseover and interaction rate
C) Track Website traffic trends
D) Use conversion tracking

Solutions: