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Google adwords-search Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Ad Creation and Assets | - Ad assets and extensions - Responsive Search Ads |
| Bidding and Budget Management | - Budget optimization - Smart Bidding strategies |
| Campaign Setup and Optimization | - Match types and search intent - Keyword planning and targeting - Campaign structure and settings |
| Measurement and Performance Optimization | - Conversion tracking - Performance analysis |
| Google Search Ads Fundamentals | - Google Ads auction and Ad Rank - Search advertising concepts |
Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. Alice manages several AdWords accounts and she has three assistants who help with the management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?
A) Alice should use the AdWords API.
B) Alice should use the Change History Tool.
C) Alice should use the AdWords Editor.
D) Alice should use the My Client Center.
2. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?
A) Jerry can do this through Google AdWords editor and the Campaign Manager.
B) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
C) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
D) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
3. Which of the following options is NOT a custom alert type that you can create for an individual ad in Google AdWords?
A) Competitor's ad ranking
B) Number of Impressions
C) Average CPC
D) Cost
4. Which of the following statements is true about CPM ads in the Google Content Network?
A) CPM ads require text only in the Google Content Network.
B) CPM ads always occupy the entire ad space on a web page in the Google Content Network.
C) CPM ads are not allowed in the Google Content Network.
D) CPM ads require prepayment to participate in the Google Content Network.
5. Wendy is a consultant to several clients for their web marketing strategies. Wendy wants to
centrally manage these Google AdWords accounts for all of her clients. What's the best tool
Wendy can use, to manage these AdWords accounts?
A) Google AdWords Campaign Manager
B) AdWords Editor
C) Google AdWords Central Server
D) My Client Center
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |


