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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Alice manages several AdWords accounts and she has three assistants who help with the
management of the accounts. Alice receives a phone call from one of her clients regarding recent Google AdWords clicks. The client reports that he thinks something is amiss with his account, and thinks someone has changed the budget. How can Alice review any changes to the account and, if necessary, determine if someone has made changes to the account's budget?

A) Alice should use the AdWords API.
B) Alice should use the Change History Tool.
C) Alice should use the AdWords Editor.
D) Alice should use the My Client Center.

2. Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?

A) By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.
B) By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
C) By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.
D) By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.

3. Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Jerry can do this through Google AdWords editor and the Campaign Manager.
B) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.
C) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
D) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.

4. Google recommends that ad creators include a strong call to action phrase in their advertisements. Which of the following is the weakest call to action phrase?

A) Buy
B) Purchase
C) Call today
D) Click here

5. When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?

A) Single language
B) Multiple languages
C) Combine with location targeting
D) Domain origination

Solutions: