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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
B) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.
C) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
D) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.

2. What is the minimum time in which a Google AdWords ad can be scheduled to run per week?

A) 36 hours per week
B) 1 hour per week
C) 15 minutes per week
D) 24 hours per week

3. Bob is explaining the concept of Google's Quality score to a client. Which of the following statements is the most accurate definition of the Google Quality score calculation for ads?

A) Quality score is calculated when the Google ad is created - the closer to 10, the higher the quality score.
B) Quality score is calculated every time your keyword matches a search query by the bid for the ad position, ad text, and keywords.
C) Quality score is calculated every time your keyword matches a search query - that is, every time your keyword has the potential to trigger an ad.
D) Quality score is calculated daily based on the ad text, keywords, and landing page.

4. All of the following are the best practices for using Website Optimizer except for which one?

A) Website layout
B) Test content
C) Test pages
D) Conversion pages

5. Marty has hired you to create conversion tracking for his website. Marty's website allows people to sign up for a free newsletter, download a tryout version of their software, and purchase the software. Marty would like to use conversion tracking for all of these events. Is this possible?

A) Yes, you can generate a conversion tracking code snippet for each of these actions.
B) No, you are limited to track conversions for newsletter signups or sales.
C) Yes, you can track these events by using the Google Analytics'_trackPageview function.
D) No, it is not possible to track conversion on multiple events.

Solutions: