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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | Marketing-Cloud-Account-Engagement-Consultant |
| Real Exam Qty: | 65 |
| Passing Score: | 68% |
| Available Languages: | English |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Duration: | 105 minutes |
| Exam Price: | $200 USD |
| Related Certifications: | Salesforce Certified Sales Cloud Consultant Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Certificate Validity Period: | No expiration ( certifications do not expire for this credential) |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored exam (at a testing center or remote proctored) |
| Pre Condition: | It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Data Management | 18% | - Manage data imports and exports - Implement data segmentation strategies - Configure custom fields and objects - Set up duplicate management and data quality rules - Configure CRM sync and field mappings - Design and implement data schemas |
| Discovery and Scoping | 15% | - Define project scope and success metrics - Assess current marketing technology stack - Conduct gap analysis - Identify key stakeholders and decision-makers - Understand business objectives and requirements |
| Email Marketing | 18% | - Design responsive email templates - Create and manage subscriber lists - Implement preference centers and unsubscribe management - Implement dynamic content and personalization - Configure email authentication (DKIM, SPF, DMARC) - Optimize email deliverability |
| Account Engagement Setup | 15% | - Implement folder structure and naming conventions - Set up tracking and analytics configurations - Configure Business Units and security settings - Configure IP warming and deliverability settings - Set up user roles and permissions |
| Automation and Campaigns | 17% | - Build automation rules and engagement programs - Implement multi-channel journey orchestration - Configure CRM campaigns and campaign influences - Monitor and optimize automation performance - Create completion actions and decision points |
| Lead Generation and Nurturing | 17% | - Configure progressive profiling - Design and configure landing pages and forms - Build nurture programs and drip campaigns - Implement lead capture and scoring models - Create grading rules and segmentation |
Salesforce Certified Marketing Cloud Account Engagement Consultant Exam FAQ: Before You Commit
The Marketing-Cloud-Account-Engagement-Consultant exam is Salesforce's official certification test — passing it earns the Salesforce Consultant credential at the Consultant level. It demands genuine, working knowledge rather than theory alone, which is why candidates who prepare casually tend to stumble. It also feeds into related credentials such as Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Sales Cloud Consultant, extending its value beyond one certificate.
Protection and delivery, both in writing. Delivery: the Marketing-Cloud-Account-Engagement-Consultant product reaches your mailbox within one minute of payment; if nothing arrives within 2 hours, check spam and contact support for an immediate resend. Refund: sit the corresponding Marketing-Cloud-Account-Engagement-Consultant exam within 60 days of purchase, and if you fail, apply with a scanned enrollment slip and the official Score Report PDF within 2 days after the exam — refunds complete within 7 days. The policy covers the corresponding exam only; attempts within 3 days of purchase, exams never actually taken, free materials, and expired orders are excluded, and the candidate name must match the payer name. Prefer to keep going? Exchange your product for two free exam products of equal value instead — the update service on your original purchase stays active.
The Salesforce Certified Marketing Cloud Account Engagement Consultant exam costs $200 USD per attempt, with 68% as the passing mark. Fail, and $200 USD is payable again — the price of walking in half-prepared. A practical safeguard: practice with Test4Cram until your timed mock results clear 68% comfortably, then book the Marketing-Cloud-Account-Engagement-Consultant exam.
It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial. Eligibility requirements come from Salesforce and can be revised, so confirm the current rules on the official exam page: https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant before committing to a Salesforce Certified Marketing Cloud Account Engagement Consultant registration.
The Salesforce Certified Marketing Cloud Account Engagement Consultant exam is organized into 6 knowledge areas, with Email Marketing (18%), Discovery and Scoping (15%), Lead Generation and Nurturing (17%) among the most significant. Allocate study time to match those weights, and see the outline section above for the complete list.
65 questions in 105 minutes — that is the Salesforce Certified Marketing Cloud Account Engagement Consultant exam in numbers. The per-question budget is tight, and hesitation is what eats it. Train the pace deliberately: run full timed simulations in the Test4Cram engine, practice committing to an answer and moving on, and the real Marketing-Cloud-Account-Engagement-Consultant exam will feel familiar instead of frantic.
You can — the Test4Cram free demo covers the Salesforce Certified Marketing Cloud Account Engagement Consultant material, so download some sample questions and answers first and judge quality yourself. Once you buy, 365 days of free updates are included; after that period, extend the update service at a 50% discount from your member zone.
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
" LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
- A. The prospect is sent to the recycle bin
- B. The prospect is marked as do not email
- C. The prospect is unassigned from its user
- D. The prospect is marked as opted out
Correct Answer: A 🗳️
Can Marketing both Import and Export Prospects?
- A. True
- B. False
Correct Answer: A 🗳️
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?
- A. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
- B. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
- C. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
- D. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
Correct Answer: C 🗳️
" LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers
- A. Define page actions to replace field values
- B. Use HML conditional logic statements
- C. Use HML merge field modifiers
- D. Define default mail merge values for fields
Correct Answer: A 🗳️
How many Engagement Programs can run at one time
- A. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
- B. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
- C. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
- D. Always 100
Correct Answer: A 🗳️
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