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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Media Planning and Proposal Management | 22% | - Configure inventory and ad placement products - Describe the proposal creation and management process - Configure media plans and rate cards - Manage proposal approval workflows |
| Topic 2: Sales and Order Capture | 22% | - Configure guided flows for sales processes - Describe order management capabilities - Configure products, bundles, and promotions using Industries CPQ - Describe the lead-to-order process |
| Topic 3: Billing, Invoicing, and Revenue Management | 10% | - Describe revenue recognition and reporting - Configure billing schedules and rules - Explain integration with ERP and financial systems - Describe billing and invoicing processes |
| Topic 4: Order Management and Fulfillment | 18% | - Configure order items and fulfillment workflows - Manage order lifecycle and status tracking - Describe the order decomposition process - Describe integration with third-party ad servers and systems |
| Topic 5: Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Describe the Media Cloud architecture and component relationships - Explain how Media Cloud integrates with other Salesforce clouds - Describe the purpose and capabilities of Media Cloud |
| Topic 6: Audience and Inventory Management | 13% | - Configure audience segments and targeting criteria - Describe programmatic and direct sold inventory - Configure rate cards and pricing models - Describe inventory management and availability |
Salesforce Media Cloud Consultant Sample Questions:
Question 1
Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?
A. planned revenue from Ad server and actuals from Media Cloud
B. planned revenue and actuals from Ad server
C. planned revenue from media cloud and actuals from Ad server
D. planned revenue and actuals from media cloud
Question 2
A publishing company receives a request for a proposal (RFP) from a home store to advertise their brands - Electro and Furnito. How should a consultant model the home account?
A. create Accounts for Home, Electro, and Furnito and associate using the parent-child relation
B. create an account for home with advertiser record Type and create Accounts for Electro and Furnito with brand record Type
C. create Accounts for Home, Electro, and Furnito with Advertiser Record Type
D. create an Account for Home with two Contacts - Electro and Furnito
Question 3
When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
A. ad space creative size type (one-to-many)
B. ad space specification (One-to-many)
C. ad space creative size type (one-to-one)
D. ad space specification (one-to-one)
Question 4
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
A. Print
B. Linear
C. Digital
D. Event
Question 5
A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has ome up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details. On which object should a consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?
A. opportunity
B. quotes
C. order
D. media plan placements
Solutions:
| Question 1 Answer: A,C | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: B,C | Question 5 Answer: D |
